How to Set Up an Evergreen Webinar Funnel That Runs on Autopilot (Even While You're Sleeping)

Let’s be real, live webinars are amazing for building trust, teaching, and selling.

But they’re also exhausting.

Between prepping slides, sending reminders, showing up live, and doing the whole Q&A thing… it’s a lot.

What if you could take your best-performing live webinar and turn it into a sales machine that runs on autopilot, 24/7?

Enter: the evergreen webinar funnel.
A total game-changer if you want to scale your business without burning out.

Here’s how to set it up (step by step, no fluff).

Step 1: Choose Your Webinar Topic (That Actually Converts)

Don’t just pick a topic that sounds good.
Pick one that solves a specific problem your dream clients already want solved.

✅ Ask yourself:

• What’s the #1 struggle my ideal client has right now?

• What’s a quick win I can give them in 30–45 minutes?

• What offer naturally follows this training?

Example: If you're a web designer, a great topic might be:
"3 Website Mistakes That Are Costing You Clients (and How to Fix Them Fast)."

It’s juicy, specific, and sets you up to pitch your web design services or course.

Step 2: Pre-Record a High-Value Webinar

Keep it simple—Zoom + slides is totally fine.

Structure it like this:

1. Hook – Grab attention with a story or stat

2. Value – Teach 2–3 big takeaways (no fluff, just gold)

3. Pitch – Invite them to take the next step (your offer)

🎯 Pro tip: Record it as if it’s live. Talk to the camera like you're chatting with a friend—energy matters.

Step 3: Set Up Your Funnel Tech

Here’s the basic setup:

• Landing Page – Where people register

• Email Sequence – To remind them + follow up

• Webinar Page – Where the video lives

• Thank You Page – With a CTA to your offer

Tools you can use:

• Webinar Software: EverWebinar, StealthSeminar, or just a combo of Vimeo + Deadline Funnel

• Email: ConvertKit, ActiveCampaign, or MailerLite

• Landing Pages: Leadpages, ClickFunnels, or your own site

Step 4: Add Scarcity (Without Being Sketchy)

Evergreen doesn’t mean “available forever.”

You need urgency to move people to act now.

Try this:

• Give a bonus that expires 15 minutes after the webinar

• Offer a discount valid for 72 hours

• Use a countdown timer on your offer page + emails

🧠 Pro tip: Use tools like Deadline Funnel to automate real deadlines that actually work.

Step 5: Drive Traffic to Your Funnel (Consistently)

Now that your system is set… get eyeballs on it!

Try:

• Evergreen Facebook or YouTube ads

• Add it to your email signature or welcome sequence

• Share it weekly in your content calendar

• Link it in your Instagram bio or LinkedIn feature

And don’t forget to test different headlines and angles over time. #optimize

Bonus: Track Your Numbers

What gets measured, gets improved.

Check:

• Registration Rate (landing page conversion)

• Show-Up Rate (how many watch)

• Conversion Rate (how many buy)

• Email Open/Click Rates

📈 Small tweaks = big payoffs over time.

Final Thoughts

An evergreen webinar funnel is one of the best ways to scale your sales without working more hours.

Yes, it takes some upfront work—but once it’s live?
You’ve got a 24/7 selling machine that educates, nurtures, and converts—while you sleep, play with your kids, or finally take that weekend off.

Need help building yours?