How to Follow Up Without Sounding Desperate

How to Follow Up Without Sounding Desperate

April 08, 20253 min read

How to Follow Up Without Sounding Desperate

You’ve sent the proposal. Dropped the message. Delivered the pitch.
And now… crickets.

We’ve all been there—sitting in the awkward space between “Just following up…” and “Do they even want to talk to me?”

The good news? You can follow up and still sound confident, professional, and in-demand.
Let’s talk about how to do it without the needy vibes.

🔥 1. Shift the Energy: From “Chasing” to “Serving”

Desperation comes from chasing. Confidence comes from serving.
Instead of focusing on what you need from them, shift to what they need from you.

🔹 Instead of saying:

“Just wondering if you had time to look at my proposal?”

🔹 Try this:

“Wanted to circle back in case you had any questions—I’m here to help if you need anything.”

💡 Mindset switch: You’re not begging. You’re providing value.

🕒 2. Wait the Right Amount of Time

No one likes being bombarded. And no one likes being ghosted, either.

🔹 Ideal follow-up timeline:

  • After a pitch: Wait 2–3 days

  • After a proposal: 3–5 days

  • After a discovery call: 24–48 hours

Set reminders instead of obsessively checking your inbox. Let time work in your favor.

✍️ 3. Use a Casual, Confident Tone

The way you write matters just as much as what you say.

🔹 Avoid:

“Sorry to bother you…”
“I just wanted to check in…”

🔹 Try:

“Thought I’d pop in here real quick!”
“Circling back on this—let me know what’s best for you.”
“I know life gets busy—just putting this back on your radar.”

💡 Pro Tip: Use first names, short sentences, and ditch the formal jargon. Keep it human.

🎁 4. Add Value With Every Follow-Up

If your follow-up doesn’t add value, it’s just noise.
Instead of “Did you get my message?”, offer something new.

🔹 Examples:

  • A quick case study or testimonial

  • A helpful blog post or resource

  • A bonus or updated offer

✅ Show that you’re thinking of them and still bringing value to the table.

🙅‍♀️ 5. Know When to Walk Away

Yes, persistence matters. But so does self-respect.
If someone’s gone cold after 2–3 follow-ups and hasn’t responded, it’s okay to bless and release.

🔹 Try a “last-touch” message like this:

“Totally get that now might not be the right time. If anything changes, I’m just a message away.”

💡 Sometimes, walking away opens the door for them to come back later—and they often do.

🚀 6. Use the Power of Automations (Without Losing the Personal Touch)

If you’re following up with lots of people, use tools like:

  • HubSpot Sequences

  • Mailchimp Automations

  • Lemlist or Instantly for cold email

🎯 But always personalize the first few lines, so it doesn’t feel like a bot wrote it.

👑 Final Thoughts: Follow-Up Like a Pro

Following up doesn’t make you desperate—it makes you professional.
When you shift from chasing a sale to offering value, people feel it.

So the next time you need to send that second (or third) message, remember:
✨ You’re not being pushy—you’re showing up. Confidently. Consistently. Kindly.

CEO of CT.Marketing, a company dedicated to helping entrepreneurs attract more clients and scale their businesses. With years of experience supporting business owners, Chaminda is passionate about empowering entrepreneurs with the strategies and tools they need to achieve sustainable growth and success.

Chaminda Tennakoon

CEO of CT.Marketing, a company dedicated to helping entrepreneurs attract more clients and scale their businesses. With years of experience supporting business owners, Chaminda is passionate about empowering entrepreneurs with the strategies and tools they need to achieve sustainable growth and success.

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